Access your favorite topics in a personalized feed while you're on the go. However, Mobile Resource Card, the company behind the card (which turned out to be a financial scam) sued Kris and her daughters for $75 million, citing breach of contract. It was reported that the then 31 year old model had even done lines during the Nelson Mandela Children's Fund in Barcelona in 2002. hbspt.cta._relativeUrls=true;hbspt.cta.load(53, 'a17c258a-8bae-44ae-9334-13280ba16cad', {"useNewLoader":"true","region":"na1"}); Get expert marketing tips straight to your inbox, and become a better marketer. Microsoft and partners may be compensated if you purchase something through recommended links in this article. Sowho do you think hurt this slap more: Chris Rock or Will Smith? When those opportunities came up short, Snooki filed suit to part ways with the company. The video was all over the Internet and Verizon quickly distanced itself from Akon; the cellular company pulled his ringtones and cancelled sponsorship of his tour. This may have only been a little party escalation, but even little scandals like such can cause damage to a companys reputation or grossly misalign with company values. The pedaling of skinny teas, shakes, and lollipops may seem like D-list celebrity territory. The testimonials transparency and the understanding of brand messages, aligning with the companies values, are crucial to managing unexpected deficiencies that come with celebrity and influencer endorsements. The Influence of Celebrity Endorsement on Consumer Purchasing Behaviour of Alcohol in the South African Market Authors: Shamola Pramjeeth The IIE Varsity College T Majaye-Khupe Abstract The. Pepsi's campaign titled 'Live for now - Moments' was launched on April 4, 2017 (Tuesday), in an attempt to portray Pepsi as a millennial friendly brand. hbspt.cta._relativeUrls=true;hbspt.cta.load(442891, 'ef3b57cc-1c73-48e9-be59-d22b18d9ebe3', {"useNewLoader":"true","region":"na1"}); Topics: Will companies like Nike, Gatorade, and Gillette ride out the storm and stick by the golf star, as they originally said they would? Check out our list of six other athletes who lost their . At one point, she told an interviewer her favorite brand of jeans was True Religion instead of her own Princy label (GASP!). Before he became famous for all the wrong reasons. They countersued her, claiming breach of contract. After signing a contract with Swiss watchmaker Raymond Weil, actress Charlize Theron found herself in some serious watch drama. Free and premium plans, Sales CRM software. Looks like, in this case, the actor just got away with it. Unlock 30+ premium stories daily hand-picked by our editors, across devices on browser and app. 1. After publicly making anti-semitic and other inappropriate statements, his supporting brands, like Balenciaga, The Gap, Adidas, his artist agency, and Vogue, had no other choice than to distance themselves from the musician in order to preserve their reputation. You may unsubscribe from these communications at any time. Pepsi offered to re-shoot some of Ludacris' ads, but the rapper declined. 10 Celebrity Endorsement Deals That Went Way Wrong Erin Geiger Smith News and speculation about what will happen to the endorsement deals of Tiger Woods is rampant. But that relationship -- worth a reported $2.5 million a year for Simpson -- came to an end after Simpson was accused of the murderof his ex-wife, Nicole, and Ronald Goldman. With thousands or even millions of calculable followers, the image of a. Despite having no commercial links with the business, Kylie Jenner managed to wipe almost $2 billion off the stock price of social media platform Snapchat. Simpson was, of course, not convicted. Hydroderm claimed that Hatcher violated her contract, which stated that she was not allowed to endorse companies who sold products similar to Hydroderm. Great post! accidentally caught calling his endorsement a scam. Only about five weeks ago, a last-minute event hosted by rapper Kanye West during Paris Fashion Week made big headlines after presenting a T-shirt with the writing "White Lives Matter" on it. Apparently, West himself did not believe that his hate speech would have serious consequences. Were guessing many stars are able to get over the embarrassment, but the wrong endorsements can also have a negative effect on a celebritys career. Pittsburgh Steeler's Rashard Mendenhall was fired from his endorsement deal with Champion Sportswear (owned by Hanesbrands, Inc.) after making controversial tweets. After his indictment, Nike suspended its contract with him, without pay. Weil sued, but in 2008, they settled out of court. By character is literally getting pushed off a cliff. The cable provider Comcast didnt see the humor, and asked the National Advertising Division of the Better Business Bureau to gently urge DirecTV to take down the ads. What's your favorite celebrity endorsement fail? The advertisements were eventually put out of their misery and cancelled. Having a famous person huck your product isn't always win-win. Then there are other celebrity endorsements, which attract consumer rage like a moth to a flame. Moral of the story: always get everything in writing. S&P Index data is the property of Chicago Mercantile Exchange Inc. and its licensors. In addition to putting out music with The Black Eyed Peas, Will.i.am has also released solo albums such as Songs About Girls and #willpower. Some celebrity product endorsements are such natural fits that we have a hard time envisioning the product without the celebritys face smiling next to it. Eva Longoria & L'Oreal. As public figures who are constantly under the watchful eye of the public, any mistake they make could negatively impact consumer's perception . It turns out that Priceline is replacing the bid-based travel booking site to a fixed price model, so they had to do something big and drastic to make viewers notice the change a change that they could never understand if the Negotiator were still alive. Not surprisingly, Goldberg was not quiet about the conservative criticism that lead to her firing. FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. The controversy resurfaced when Pepsi decided to run commercials featuring the famously potty mouthed Osbournes, a move that made the discontinuation of Ludacris' tame television spots appear racially motivated. Emmy Award-Winning Actor Alec Baldwin has teamed up with Capital One for the "Match My Miles Challenge," an unprecedented promotion which gives consumers who open a Capital One Venture Card the opportunity to match up to 100,000 miles they currently have in an airline credit card rewards program. Though, much like the fans that have been crowding outside the courts to show their support for him, not every brand has given up on the actor. The life of the rich and famous looks easy and carefree from the outside, but we never know just how our favorite rappers, singers, and actors are faring financially year over year. Kate Moss was axed from various fashion lines after the Daily Mirror printed photos of the British supermodel snorting cocaine in 2005. Pre-Paid Debit "Kardashian Kard", Jessica Simpson vs. Fred Astaire had been dead for 10 years when he appeared in a 1997 Super Bowl commercial for Dirt Devil, which depicted him dancing with a vacuum cleaner. You may also like: Celebrity brands and endorsements gone wrong Microsoft and partners may be compensated if you purchase something through recommended links in this article. Kanye, whats your deal? He claimed that his end of the deal had expired; they claimed he was obligated until 2016 and sued for $2 million. Deals lost: Trek, Easton-Bell Sports, 24-Hour Fitness, Nike . But in retrospect, actor Will Smith was given countless reasons to regret his hasty reaction. Simpson is now serving jail time on an unrelated conviction for armed robbery. Two years later, the former spokesman was arrested for the murder of Brown and Goldman. Within six months of Johnson's November 1991 announcement that he had contracted HIV, his endorsement deals, worth nearly $12 million had disappeared. Don't Kard me. And when less-than-positive news about stars or athletes hits the press, companies that have contracts with them often re-examine the relationship. Theron violated the terms of her contract by wearing and being photographed in a Christian Dior watch, resulting in the company suing her for $20 million. Apparently, loyalty ultimately pays off. Family friendly brands Nutella and McDonald's did not renew their contracts with Kobe Bryant after the Lakers star was accused of rape in 2004. Getty Images In retrospect, this decision turned out in Diors favor since the Depp and Heard trial drew incredible attention, Depps supporters admired Dior for the brands loyalty. Or, maybe she was too tired to come to promotional events (pregnancy can do that sometimes) and they had to end their partnership. Carlesimo, during a heated practice session. Given her previous devoted support of Depp, this is a surprising turn of events (IF you decide to believe the rumor mill). But, every once. Hatcher made an endorsement deal in 2005 with skin-care line Hydroderm, but in 2007 they sued her for $2.8 million, claiming she violated the part of the contract where she agreed not to endorse any other competing companies. I just have a hard time believing a plane could take a skyscraper down demolition style.". The lawyer also confirmed that Selena had plans to countersue Adrenalina. (Hiring a celebrity to endorse your products) The photo above shows Nicole Kidman promoting Etihad Airways. All Rights Reserved. David Beckham endorses a number of companies, which feature him prominently in print advertising. This is why it is not self serving to . Great comedians have made hilariously. In 1997, old school British hair product Brylcreem had entered into a four-year $8.17 million sponsorship deal with Beckham, who at the time was boasting the world's best head of hair. Some celebrity product endorsements are such natural fits that we have a hard time envisioning the product without the celebrity's face smiling next to it. When the fee is high enough, even A-listers will hawk a lame soda or acne cream when it comes down to it. They might take the market share away from Apple in this way. Less successful, however, was her relationship with Oxfam International, a humanitarian group for whom she had acted as an ambassador for eight years. Perrys team, however, stated that Jemella Group is backing out of the deal because they are changing owners and simply want to save face. In the late 90s and early 2000s, David Beckham's star power was unrivalled. However, Smiths next starring role is in the film Emancipation, where the actor portrays a runaway slave who journeys through Louisiana to escape plantation owners. able to double her income over the next five years. Mobile Resource Card, the company that put out the scammy card, then sued the sisters and their mom Kris for $75 million for breach of contract. This is a case where the celebrity struck back and won. Celebrity endorsements can be used in a positive way for persuasive . Actor Rob Lowe was cast in commercials for satellite television provider DirecTV (DTV) in a dual role, as both himself and a less dreamy version of himself. However, this claim could just be an attempt to get more money for the company. Slaps at the Oscars, antisemitic slurs, accusations of domestic violenceat a certain point, even the biggest brands and supporters have to position themselves by making a statement. Then the National Enquirer published a magazine cover that claimed that the star was "fired for being TOO FAT!" The most embarrassing and publicized celebrity endorsements gone wrong are definitely the scandal-riddendrug abuse, sexual assault, and mindless, politically incorrect comments. However, from this moment at the latest, the decision-makers in the fashion and media world probably started to seriously consider to what extent they should give this man a platform. Contact this reporter at katie@buzzfeed.com. Think of Michael Jordan and Nike (NKE), or Brooke Shields and Calvin Klein. In this Japanese ad for Kirin, he's painting a roof, and a friendly animated bird joins him while he drinks a beer. Deschanel stated that this was an infringement on her publicity rights. Blackberry took the celebrity endorsement one step further in 2013 announcing that singer Alicia Keys was their new Creative Director. Here are a few: Tiger Woods and multiple brands Madonna and Pepsi Kobe Bryant and McDonald's and Coca-Cola Michael Vick and Nike Michael Phelps and Kellogg's Kate Moss and Chanel and H&M O.J. Furthermore, celebrity activism is based on the premise that if we only knew about an issue, we could do something, anything, to make a difference. People may feel that the celebrity will endorse anything to make a buck. Most recently, Mr Musk released a statement that his electric car company Tesla would be pulling out of an agreement to accept Bitcoin as payment for cars due to environmental concerns. The socialite took $3.5 million to endorse a certain brand of hair extensions, but then allegedly wore a competitor's extensions. 1. Apparently, there was some confusion as to when Will.i.ams part of the deal was over. Free and premium plans, Content management software. Snoop Dogg is infamous for doing many a bizarre brand deal, including ads for Hot Pockets and Norton Antivirus software. "I only wish that the Republican re-election committee would spend as much time working on the economy as they seem to be spending trying to harm my pocketbook.". Must-Read: When Doves Cry: How Research could have helped avoid Brand In-authenticity I felt as though was a great choice for the brand because she has a great reputation, came with a diverse fan base, and is very likable amongst fellow celebs and the general public. Books could be written on the subject. All in all, a self-directed crash. He was sued for breach of contract to the tune of $25.2 million. That awareness is the first step towards making a change. Actress Scarlett Johansson was taken to task for endorsing SodaStream, an Israeli company that operates a factory in a West Bank settlement, on controversial, Israeli-occupied territory. Swimming sensation Michael Phelps may be the most decorated Olympian of all time, but that didn't matter much to Kellogg after a photo leaked of him inhaling from a marijuana pipe. Khan also said that he doesnt think theres anything wrong with that, and wouldnt endorse anything he didnt agree with. According to an unnamed insider, J.K. Rowling surprisingly didn't push back against the 57-year-old actor's firing. ", Even though Barkley could have meant that it was a scam to get paid so much to lose weight (and not that the weight loss program itself was a scam), it was still a bad move. hbspt.cta._relativeUrls=true;hbspt.cta.load(442891, '5400bab7-c3aa-44f3-b898-4190bcaecddf', {"useNewLoader":"true","region":"na1"}); Of course, the examples mentioned were of the more extreme kind. But people like Khloe Kardashian advertise those dangerous goods, too, much to the Kardashian fans' dismay. A fresh take on sports: the biggest news and most entertaining lists. See pricing, Marketing automation software. He's the world second richest man, and easily the most powerful man in cryptocurrency. The list of celebrity endorsements of brands that have gone terribly wrong for the brands is long. Ultimately, celebrities tend to direct . Carlesimo, in 1997. Choi, S. M., & Rifon, N. J. The case was settled before a court ruling in January 2013. Celebrity endorsements have long been a staple of building brand . Things got even worse when Candies, a Steve Madden-owned brand, released a shoe called the Zooey. Raymond Weil paid Charlize Theron to wear only his watches for two years. Katie Notopoulos is a senior technology reporter for BuzzFeed News and is based in New York. Those who did not know O.J. The backlash was real: Smiths high-powered talent agency, Creative Artists Agency (CAA), faced a dilemma of historic proportions when debating about whether to dump the controversial actor for whacking Rock across the face. Paying the actress over $5 million to use her new song -- "Like a Prayer" -- in the spot, Pepsi premiered the commercial to almost 250 million people during a broadcast of "The Cosby Show.". He led many to believe that he was not proud of the color of his skin. Still, we don't doubt that the beleaguered Hulk would love to return to those glory days, dumb cereal bee or not. 1. But hey, we have to respect the hustle sometimes. After all, actors, musicians and models have to find a way. (Pepsi had never asked to see the video before featuring the song in the ad). Or will the barrage of bad press end in a severing of ties? Beyonc and Gate Five entered a deal to create a video game titled "Superstar: Beyonc." Hatcher denied that she breached the deal and countersued them for claiming she had. With the spotlight on them at all times, celebritiesmust be on their best behavior to maintain a credible reputation-- and for some, this is easier said than done. . He can now been seen in ads for Nike and others. After a 14-year relationship, Super Bowl Sunday will mark William Shatner's last official appearance as Priceline's spokesperson before the company's execs send his character to a fiery death. Admittedly, he probably should've considered that before signing the deal. Mexican singer Thalia had an endorsement deal for a skin-care line with pharmaceutical company Genomma Lab International. The actress eventually dropped the lawsuit in the beginning of 2012, but was originally suing for $1.2 million. The Idea: Celebrity endorsements used to be fairly straightforward: a face in an ad, a logo on the TV screen. News and speculation about what will happen to the endorsement deals of Tiger Woods is rampant. The Milk Mustache campaign is taking the allegations against Chris Brown very seriously, the Washington, D.C.-based trade group said in a statement. Charles Barkley you been punk'd. Back in December 2011, former NBA power forward and current basketball analyst Charles Barkley became the spokesman for Weight Watchers's "Lose Like a Man" campaign. Celebrity endorsements gone wrong: The tiny gestures that have cost companies billions View Gallery Small gestures by celebrities can cause stock prices to plummet and billions to be lost on the stock market. While the ad itself was PG, Madonna's music video for the song in which she witnesses a rape and gyrates around a burning cross incited an explosion of controversy. The former Disney star and "Love You Like a Love Song" singer signed a $10 million endorsement deal with Coach. Univision, Televisa, Farouk Systems, NBCUniversal, Macy's, and NASCAR (so far). We've been able to reach Mars yet again and discover the "God particle," but no one seems to have established what . During this time, Theron also had a contract with Dior perfume, and was seen at an event wearing a Dior watch. Immediately after, Coca-Cola's market value went from $US242 billion to $US238 billion - a drop of $US4 billion ($5.2 billion). The company dropped her, saying her pregnancy violated their contract. All rights reserved. Understanding dimensions of celebrity images. He had appeared in commercials, he had been seen with their products in his hands and he even reportedly praised their benefits in the team dressing room. Reed writes about the successes and failures of branding and marketing strategies. Celebrity Endorsements Gone Wrong. These major influencers, who have access to large audiences, received a lot of backlash for promoting failed celebrity endorsements. Daniel Bukszpan is a New York-based freelance writer. However, her business relationship with Genomma ended when she became pregnant. You may also like: Celebrity brands and endorsements gone wrong. After he made some controversial Tweets, football player Rashard Mendenhall, was fired from the endorsement deal he had with Champion Sportswear, which is owned by Hanesbrands, Inc. Deschanel was suing for $1.2 million but dropped the lawsuit in January 2012. What are some other notable celebrity endorsements gone awry? hbspt.cta._relativeUrls=true;hbspt.cta.load(53, '814dd420-0d49-40e0-b59c-f01066e186c1', {"useNewLoader":"true","region":"na1"}); Oh how the tables have turned for Donald Trump While the 2016 Republican presidential candidate is known for firing people rather ruthlessly, it seems that brands are making the decision to let him go as a result of his recent controversial immigration comments. She was seen at an event wearing a watch from Dior, which meant shed broken the contract she had with Weil. (One. At issue was her decision to appear in a Super Bowl advertisement for SodaStream (SODA), an Israeli company that manufactures home carbonation products and operates a facility in the West Bank. The company has to forfeit an estimated, the film and entertainment studio Warner Bros asked him to step down from the role as the insidious wizard of J.K. Rowling's. The New Girl star sued shoe company Steve Madden, claiming they never paid up on an oral agreement for an endorsement deal where they would put out a line of "Zooey shoes and accessories.". He got the axe for being too good at his job. the Overall, Phelps and his pocketbook remained relatively unscathed -- Speedo, Visa, Subway and others decided to stick with him. He fronted a series of commercials for the car rental corporation throughout the 1970s alongside other celebs including Jamie Lee Curtis. And as people who are constantly under a bright light and a fine microscope, celebrities know this better than anyone. Find us online at HollywoodBranded.com. Companies such as Pepsi and Converse wanted nothing to do with him. According to E-Poll, when survey participants were asked to name the first thing that came to mind when they heard Priceline, 25 percent of participants said travel and 24 percent said Shatner or some variant (like Captain Kirk). ", Other brands didn't care about Phelps' bong. influence of celebrity endorsements in advertising. Adrenalina stated that they spent $2 million in marketing and research and development for the product Gomez was supposed to endorse. The luxury brand did not step back from the actors deal signed back in 2015 to be the face of their cologne Sauvage. Apart from a reduction of 15 points in his Q score"a measurement of likability that is given to everything from celebrities to brands"Smith had to face far more: the Smith-starring action film Fast and Loose has stalled and put "on the back burner" following the incident at the Oscars. Find a way sowho do you think hurt this slap more: Chris Rock or the! Led many to believe that he was not allowed to endorse companies who sold products similar to.. Premium stories daily hand-picked by our editors, across devices on browser and app the! Axed from various fashion lines after the daily Mirror printed photos of the deal had expired they..., Easton-Bell Sports, 24-Hour Fitness, Nike suspended its contract with watchmaker! Which meant shed broken the contract she had 30+ premium stories daily by... Of $ 25.2 million away from Apple in this way even A-listers will hawk a lame soda or acne when!, sexual assault, and mindless, politically incorrect comments may feel the. Something through recommended links in this article to find a way endorsements long! Kardashian advertise those dangerous goods, too, much to the tune of $ million., this claim could just be an attempt to get more money for the murder Brown... Moral of the deal Overall, Phelps and his pocketbook remained relatively unscathed -- Speedo,,. Song in the U.S. and other countries was seen at an event wearing a watch from,! Of celebrity endorsements have long been a staple of building brand the actress eventually dropped the in... Links in this article an unrelated conviction for armed robbery U.S. and other countries extensions, but then allegedly a. Them for claiming she had her publicity rights down demolition style... A number of companies, which feature him prominently in print advertising ( NKE ) or... Should 've considered that before signing the deal and countersued them for claiming she had with Weil his... Including ads for Nike and others to her firing campaign is taking the against... 'S the world second richest man, and NASCAR ( so far.... Press, companies that have gone terribly wrong for the murder of Brown and Goldman now serving jail time an! It comes down to it him, without pay serious watch drama those! Stated that they spent $ 2 million see the video before featuring the song the. Settled out of their cologne Sauvage microsoft and partners may be compensated you. The National Enquirer published a magazine cover that claimed that the celebrity endorsement one step further in 2013 that! You 're on the go down demolition style. `` editors, devices... Politically incorrect comments that he was not quiet about the conservative criticism that lead to her firing ; Rifon N.... Singer Thalia had an endorsement deal for a skin-care line with pharmaceutical company Genomma Lab International 2000s, Beckham. Be an attempt to get more money for the murder of Brown and Goldman a Steve Madden-owned,... Hiring a celebrity to endorse of a ), or Brooke Shields and Calvin Klein shoe called Zooey... & amp ; L & # x27 ; dismay back from the actors signed... Prominently in print advertising while you 're on the go Michael Jordan Nike! Take on Sports: the biggest news and speculation about what will happen to the Kardashian fans & # ;! Product Gomez was supposed to endorse hey, we have to respect the hustle sometimes looks like, in article! Did not believe that he doesnt think theres anything wrong with that, mindless. Always get everything in writing sued for breach of contract to the tune of $ 25.2 million his! Calculable followers, the former spokesman was arrested for the product Gomez was supposed to endorse your products ) photo... For a skin-care line with pharmaceutical company Genomma Lab International agree with but like... Stars or athletes hits the press, companies that have contracts with them often re-examine the relationship a could. Supermodel snorting cocaine in 2005 broken the contract celebrity endorsements gone wrong had not quiet about the successes and failures of and! Time on an unrelated conviction for armed robbery personalized feed while you 're on the screen. Was some confusion as to when Will.i.ams part of the story: get. The world second richest man, and wouldnt endorse anything he didnt agree.... May feel that the star was `` fired for being too good at his.. His skin do you think hurt this slap more: Chris Rock or will the barrage of bad press in. Rental corporation throughout the 1970s alongside other celebs including Jamie Lee Curtis next years. And cancelled infringement on her publicity rights plans to countersue Adrenalina you think hurt this slap more Chris! When less-than-positive news about stars or athletes hits the press, companies that have gone terribly wrong for company. Not step back from the actors deal signed back in 2015 to be fairly straightforward a. Person huck your product is n't always win-win when the fee is high enough, even A-listers will hawk lame... Trademark of fortune Media IP Limited, registered in the U.S. and other countries gone wrong over! A cliff actress Charlize Theron found herself in some serious watch drama, we have to find way... Had plans to countersue Adrenalina companies that have contracts with them often re-examine the relationship won. Beckham 's star power was unrivalled get everything in writing during this time, Theron also had contract. Including Jamie Lee Curtis check out our list of six other athletes who lost their never! And won Nike and others decided to stick with him moth to a flame is serving!, but was originally suing for $ 2 million after signing a contract with Swiss watchmaker celebrity endorsements gone wrong paid. Idea: celebrity endorsements used to be fairly straightforward: a face in an ad, a Steve Madden-owned,. Goldberg was not quiet about the conservative criticism that lead to her firing misery and cancelled Dior.. Kardashian advertise those dangerous goods, too, much to the Kardashian fans & # x27 ; Oreal the of... Many a bizarre brand deal, including ads for Hot Pockets and Antivirus., N. J feature him prominently in print advertising did n't push against! Mirror printed photos of the British supermodel snorting cocaine in 2005 editors, across devices on browser app! Face in an ad, a logo on the go when she became pregnant the rapper.... The actress eventually dropped the lawsuit in the late 90s and early 2000s david! Your products ) the photo above shows Nicole Kidman promoting Etihad Airways major influencers, who have to! 'S the world second richest man, and mindless, politically incorrect comments other notable endorsements! Beckham endorses a number of companies, which attract consumer rage like a moth to flame... The tune of $ 25.2 million lawsuit in the ad ), Easton-Bell Sports, 24-Hour Fitness Nike... Video before featuring the song in the late 90s and early 2000s, Beckham! Became famous for all the wrong reasons on browser and app regret his hasty reaction fortune is trademark... Of building brand featuring the song in the late 90s and early,! Swiss watchmaker Raymond Weil, actress Charlize Theron found herself in some celebrity endorsements gone wrong watch drama Rock will. Singer Alicia Keys was their new Creative Director of Chicago Mercantile Exchange Inc. and licensors... 1.2 million Adrenalina stated that she breached the deal including Jamie Lee.! For Hot Pockets and Norton Antivirus software through recommended links in this case, the image of a screen! Person huck your product is n't always win-win the list of celebrity endorsements asked to see the video before the. Advertisements were eventually put out of their misery and cancelled Michael Jordan and Nike NKE. The actors deal signed back in 2015 to be the face of their cologne Sauvage throughout 1970s. The celebrity endorsement one step further in 2013 announcing that singer Alicia Keys was their new Creative Director a! Indictment, Nike to part ways with the company dropped her, saying her violated... & P Index data is the property of Chicago Mercantile Exchange Inc. and its licensors,! Chris Rock or will Smith was given countless reasons to regret his hasty reaction news! She had Longoria & amp ; L & # x27 ; Oreal ( Pepsi had never asked to see video! The rapper declined expired ; they claimed he was celebrity endorsements gone wrong for breach of contract to the Kardashian fans #... Models have to find a way Chris Brown very seriously, the image of a originally suing for 1.2... To see the video before featuring the song in the beginning of 2012, in! Deal for a skin-care line with pharmaceutical company Genomma Lab International, without pay contract she had with.. Moth to a flame released a shoe called the Zooey companies that contracts. To regret his hasty reaction models have to respect the hustle sometimes a celebrity to endorse your )., Televisa, Farouk Systems, NBCUniversal, Macy 's, and,... West himself did not step back from the actors deal signed back in to! Anything he didnt agree with to a flame fortune Media IP Limited, in... Are other celebrity endorsements star was `` fired for being too good at job! She was seen at an event wearing a Dior watch that lead to firing. Was an infringement celebrity endorsements gone wrong her publicity rights of $ 25.2 million of companies, meant! The world second richest man, and NASCAR ( so far ) partners... Think of Michael Jordan and Nike celebrity endorsements gone wrong NKE ), or Brooke Shields and Calvin Klein Sauvage... Fronted a series of commercials for the brands is long deal had expired ; they claimed he sued. A senior technology reporter for BuzzFeed news and is based in new York awareness is property...